Your Photography (or lack of) is Hurting Your Business
Photos tell stories. And bad photography ruins your business’s happy ending. Small business owners tend to have a hand in everything they do, which extends to social media and photography. Investing in high-quality, eye-catching photos for your socials can greatly impact your company’s brand and growth. Learn how improving your photography can improve your bottom line.
Why Bad Photos Don’t Cut It for Your Brand
Quality photos help increase your presence online. People are visual, and good photos make you more memorable among your followers. Here are five reasons your photography (or lack of) is hurting your business and why you should invest in professional photos.
1. Professional Photos Speak to Quality Brands
The future is online. So, establishing an active online presence for your business is essential for growth. Since most people engage online, they will likely go to your social page or website to get an idea of your products or service.
Your online presence is the first experience people will get with your brand, so having eye-catching photos is essential. People are more likely to scroll past grainy, poorly lit, and uncreative images. Well-executed photography adds value to your brand by making it more desirable to consumers.
2. Unique Photography Can Set You Apart
Generic stock photos can make your brand appear inauthentic. Carefully curated images will set you apart from the competition. Taking the time to produce your own photos highlighting your product, brand, and voice gives your content a personal touch.
Think strategically about what you want your photos to say about your product. For example, do you want to showcase colors, design, or textures, or do you want to demonstrate what your products can do? Get creative, be strategic, and stand out from competing businesses!
3. Quality Photos Garner Fans
Good photos establish trust. If you’re selling a product with lousy product photography, it makes your business look unappealing. People will not want to buy a product or engage with a company that looks bad or has no story, so it’s crucial to produce high-quality photos that make a statement. Not only will it make your content, product, or service memorable, but it’s guaranteed to garner an audience eager to come back for more.
4. Curated Photos Speak to Your Professionalism
The type of photos you should take depends on your industry. Clothing photography will look different from food, and interior design will present differently than beauty products. Understanding your brand and creating a strategy that answers people's questions about your product or business is essential. This will give your business a professional edge customers can’t help but engage with.
The best way to understand what people want is by studying competitors. See what competing brands do with their content. For example, what type of lighting do they use, and how do they style their images? Answering these questions will help you develop your brand. It always pays to learn and grow.
5. Professional Photos are an Investment
Investing in your brand is about growth. Photography, videos, social media content creation, and marketing strategies all contribute to business expansion and increased engagement. In a world where so much of our time is spent communicating online, investing in marketing tools is putting your business first.
Hire a Professional Photographer To Increase Your Brand Awareness
Invest in professional photos! High-quality content can be the thing that keeps customers coming back. Conversely, bad images can hurt your brand. So, taking the time to create pictures that promote growth, make a strong impression, and increase engagement online is essential.
Are you convinced? Eat it Up Marketing has the perfect menu for what you’re dishing out. Whether an appetizer or a four-course meal, we create the tastiest content tailored to your brand. Check out our photography and videography packages here.
