What Does Branding have to do with Social Media?
What Does Branding Have to Do with Social Media?
What does branding have to do with social media? Everything! Branding is the personality of your business. It’s the element that sets the look, tone, and feel of everything you do and say online. Social media introduces people to brands, businesses, and products every day. So, learning how to brand your social media is essential for companies to stand out from the rest.
However, setting yourself apart is no easy feat. Businesses need to invest in creating a well-thought-out brand guide that appeals to their target audience. YOU have the power to control how people see and interact with your brand, so investing in eye-catching branding is a must.
Here’s how to create a connection between your branding and social media.
Why Does Branding Matter?
When it comes to building up your business and sharing your products and services with the world, it’s crucial to build trust with your customer. Consistent branding lets your buyer recognize who you are and instantly know what to expect. Think of social media as an extension of your brand. Using cohesive colors, fonts, and aesthetics will build a seamless customer experience across all platforms.
After you’ve refined your brand voice, colors, and logo, consider how to present your brand on social media. A consistent brand representing your core values is easier to market, and increased brand recognition increases sales.
How to Brand Your Social Media
Social media is an influential tool for establishing your brand identity and recognition. The two go hand-in-hand, and developing a visual identity for your brand is just as necessary as refining a brand voice. The goal of any brand work will be to increase brand awareness. Great ways to do that are through consistent tone and quality storytelling. Don’t know where to start? Here are some things to consider as you begin to link your brand to your social media.
Build a Brand Voice
Your physical brand consists of several elements, including color palettes, logos, typefaces, and images. But there may be elements you probably haven’t considered, such as brand voice and values. Think about how you want your captions to sound. Playful and silly or serious and direct?
Establish Content Pillars and Values
Incorporate your values into each post! Do you want to solve a particular problem for people or to inspire people with your content? No matter what your brand brings to the table, incorporating your values into each social post provides consistency and encourages engagement. It’s a smart way to link your social media to your brand.
Invest in a Canva Brand Kit
Quality and easy to use, Canva is the perfect platform to help brand your business. Not only do they provide kits, but they also allow you to create your own.
Save Time with Templates
Canva also provides many social media templates, including Instagram Reels, stories, and posts. In addition, they offer templates for brochures, ads, and other professional documents. Using templates like these not only helps you create, but they help keep your brand consistent and eye-catching.
Utilize Consistent Fonts
Consistency is key. That’s true of every aspect of your brand, right down to the smaller details like fonts. The Canva Brand Kit saves everything you need, from font to colors. Once again, making your branding journey easier and more cohesive.
Accent with Consistent Colors
Choosing the right color is hard, but once you do, stick to it! It’s one way people will remember your brand, and the Canva Brand Kit will save that info in their platform, so you’ll never have to worry about searching for the right color whenever you create something.
Write in a Consistent Voice
Once you find your tone of voice, keep it going. If you want to educate, make sure your voice reflects that. If you want to be a friend, make sure that comes across in your tone. A consistent voice links your brand to your social media presence. Ultimately, that voice will stick with your audience and make you more memorable. It’s called creating a connection!
Seeing a trend? Consistency is key!
Hire the Help of a Professional Branding Team
Branding can be intimidating, but it doesn’t have to be! It’s the investment that will keep your brand consistent and memorable. So with all that in mind, it’s important to get it right.
Sounds good to you? Eat it Up Marketing has the perfect menu to curb your cravings. Whether that’s professional photography, marketing, or web design, we’ve got the full course for all your marketing needs. Check out our branding and graphic design package here.