The Value of Social Media & How it Can Generate Leads
Level Up Your Social Media Lead Generation with a Few Easy Tricks
Social media isn’t just a place to upload your brunch selfies and watch the latest viral dance craze. The real value of social media is its ability to generate strong and powerful leads for your business — when properly executed, of course! (Hair flip.) Learn how to generate leads with social media with a few tasty tips from the Eat It Up Marketing team.
Why is Social Media a Valuable Marketing Resource?
So, what makes social media such a valuable marketing resource anyway? Well, to start, over 4 billion people check their social accounts every day. That’s about half the people on planet Earth and maybe even a few intergalactic travelers. No matter your business, your audience is out there scrolling their IG feeds like the rest of us.
Social media platforms are more accessible than any other form of marketing. Leveraging them correctly allows you to:
Increase brand awareness
Tell your story firsthand
Build your own network
Generate leads back to your website or storefront
Some of the best-performing business social accounts get more eyes on their profiles than magazines, billboards, or even TV ads. (And you can do most of the work right from your phone.)
What is Social Media Lead Generation?
Ok, we get it. Social media is kind of a big deal. But how exactly do you generate leads from it? Better yet, what’s a lead? A lead is any potential customer ready to do business with you, whether that’s planning an initial consultation, booking an appointment, or buying a product. Social media lead generation is the process of collecting new leads through your social profile.
Think of it this way: You post some eye-catching content, cast your net, and reel them in. (Who knew those fishing lessons with Dad would pay off in business?) However, social media lead generation is more than just posting willy-nilly. You’ve got to strategize!
6 Ways to Generate Leads with Social Media
Here are the best ways to generate leads with social media. By the way, taking notes is so old school. Simply bookmark this page, and come back later when you need to reference these killer tips.
1. Curate Drool-worthy Content
Content is king. Before you start refining your lead generation strategy, you need to create beautiful, fun, and interesting content to build your online following and keep people coming back for more.
2. Create Secret Menu Offers
We love some tasty content, but nothing catches our fancy like a secret menu. Running “social only” promotions makes your audience feel special. Plus, you can use promo codes to gauge how well your social audience responds to your content.
3. Boost Your Social Proof
When you need a dinner recommendation, you typically ask your friends first. But what about your online friends? Studies show more than 80% of people trust online reviews just as much as their friends’ opinions. Build your social proof by sharing customer Yelp and Google reviews on your social media feed.
4. Make It Easy to Get in Touch
Social media profiles come with powerful lead-generation tools built right in. With a few profile tweaks, your customers can call to learn more or book an appointment online with just a click. Need a profile refresh? We can help with our easy, breezy Social Jumpstart Package.
5. Show Off Your Website
Social profiles are powerful, but your website reigns supreme. Direct social media leads to your website where they can book appointments, purchase products, sign up for your newsletter, or read your blog for more information. (Create a link.in.bio for your IG profile to make those pics clickable!)
6. Ask Them to Click!
All you had to do was ask! Include powerful calls to action in your social media posts to turn prospective clients into your No. 1 fans. Getting a new client can be as easy as asking them to check out your offer.
Makeover Your Socials for Optimal Lead Generation
Speaking of powerful calls to action, don’t you want to see how we can help you maximize your socials? Eat It Up Marketing is “done for you” content marketing done from anywhere. That means your social media makeover is just an email away. Learn how we can optimize your social profiles and ramp up your business. Just click here.