Rooted in Hospitality. Driven by Strategy and Results.Marketing for Brands People Choose, Visit, and Call Home
Eat It Up Marketing is a San Antonio–based marketing agency serving consumer packaged goods companies, wine brands and wineries, apartment communities, restaurants, and hotels across Texas and nationwide.
We bring strategy, content creation, social media, paid advertising, and marketing leadership together around your goals. Whether you’re introducing a product, attracting guests, generating leasing inquiries, or opening your next location, we help turn your business priorities into a clear marketing plan.
Let’s Talk About Your Brand
Our story
Eat It Up Marketing grew from a passion for the restaurants, bars, hotels, and wineries that give communities their character.
That foundation continues to shape our work as we partner with consumer brands, real estate developments, and businesses built around memorable experiences. We understand that choosing a product, booking a stay, visiting a tasting room, or finding a new home starts with a connection.
Our job is to help your business make that connection through thoughtful strategy, distinctive creative, and consistent execution.
And we bring a hospitality mindset to the partnership itself: listen carefully, anticipate needs, communicate clearly, and care about the details.
Creative Talent. Strategic Thinking. One Connected Team.
Strong marketing takes more than a good-looking post. It takes an understanding of your audience, a clear direction, and a team that can bring the work to life.
Our team brings together experience in digital strategy, hospitality management, social media, photography, video production, branding, advertising, and journalism. With Fortune 500 digital marketing experience and WSET-certified wine knowledge within our team, we bring both broad perspective and industry-specific understanding.
We connect planning with production and execution, so your messaging, creative, and marketing channels work toward the same goals.
How We Can Help
Strategy and marketing leadership: Brand positioning, channel strategy, consulting, and fractional CMO support.
Social media and community: Content planning, publishing, audience engagement, and community management.
Photography and video: Product, food, beverage, property, and lifestyle content.
Paid advertising: Campaigns across Meta, Google, LinkedIn, and other relevant digital channels.
Websites and search: Website design, search engine optimization, and AI search strategy.
Email and creator partnerships: Email marketing, influencer collaborations, and campaigns that build customer relationships.
Industry Knowledge That Shapes the Work
Every business has a different path from discovery to purchase. We build your marketing around how your customers make decisions—and what your team needs to succeed.
Consumer Packaged Goods
Help customers discover your products and see how they fit into everyday life. We create product photography, video, recipe-driven content, social campaigns, and community engagement that give people reasons to pay attention and consider your brand.
Wine Brands and Wineries
Translate your wines, people, and sense of place into stories customers can connect with. From tasting room experiences and wine club communications to product content and opening campaigns, we help wine businesses communicate what makes them worth discovering.
Apartments and Real Estate
Show prospective residents and tenants what life or business could look like at your property. We combine property storytelling, neighborhood content, photography, video, and digital advertising to support awareness, qualified inquiries, and tours.
Restaurants and Hospitality Groups
Bring the food, people, and experience behind your business into focus. We develop marketing around your priorities, from weekday dining and catering to new openings, seasonal menus, and repeat visits.
Hotels and Resorts
Tell a connected story across your property, dining outlets, amenities, and surrounding destination. We help individual hotels and hospitality portfolios build a consistent presence while giving each experience its own identity.
Based in Texas.
Working Nationwide.
Texas is home, and our work reaches beyond it.
We partner with businesses throughout Texas and across the United States, supporting individual locations, growing brands, and portfolios with multiple properties or concepts.
Whether your audience is around the corner or across the country, we start by understanding the market you need to reach.
A Marketing Partner Who Understands the Business Behind the Brand.
Before we recommend channels or start creating content, we ask questions.
What are you trying to grow? Where are customers getting stuck? What does your internal team need help managing? What budget, timing, and operational realities should shape the plan?
Those answers guide our recommendations.
We build scopes around your priorities, establish clear responsibilities, and evaluate performance against the goals we agree on together. That means looking beyond how content performs to understand what the results suggest—and where the strategy needs to evolve.
You bring the knowledge of your business. We bring the marketing expertise, creative resources, and support to help move it forward.
Meet the Team
Behind every strategy is a team of marketers, creators, strategists, and hospitality-minded professionals committed to producing thoughtful work and meaningful results.